gainn.studio · Bosch Mobility · September 2026
AI visibility for Bosch Mobility: a proof of value
Follow-up to Aug 13. Two content slides: the why (business impact for BBM), then the proof of value. The motif on the right: an AI answer recommends three positions, Bosch holds position 1.
To convince on the why
“You do that as well? I was not aware.”
Felix on Aug 13: the executable plan is easy, the hard part is convincing people that increased AI appearance has value. This slide is that argument, in the order a P&L owner hears it. The headline is André's own customer quote.
To select an area of interest
One baseline, one proof, one decision.
1 · Scope, defined together
SDV and automotive software. Bosch Mobility against a peer set to agree on; our proposal: Continental, ZF, Cariad, Nvidia, Qualcomm. Three model families, English and German; the geographic cut to be defined together.
2 · Baseline, within three weeks
- Visibility heatmap per model, language, and question context
- Maturity audit against the GEO tactics framework
- Traffic-shift analysis from Bosch web analytics
- Top 5 measures, each with an owner
- A management readout for the P&L level
3 · Act and re-measure · optional
From the top 5 we pick the few that can show effect quickly, typically retrieval and technical measures. Bosch implements them with our support; we measure again against the baseline. Strengthens the proof, extends the timeline.
4 · Decision, one gate
Go or no-go on roadmap and iterative execution. The readout stands on its own either way.
Peer set and geographic cut are deliberately open. Prices live on the commercial-model slide. Web analytics access is requested as Bosch contribution but never a blocker. Biggest risk is time-to-effect: some measures take months to show up in models. That is why step 3 implements only a selection with short time-to-effect, and why the delta is read on two levels: maturity (fully controllable) and visibility (partially controllable). Long-latency measures, training data above all, belong to the project, not the PoV.
No running meter
Fixed price, token costs included.
EUR 45,000
Steps 1 + 2: scope and baseline. Three weeks, fixed price, token costs included.
+ EUR 10,000
Step 3: act and re-measure, optional. Duration tbd, it follows the selected measures. Token costs included.
Fixed prices, no day rates, no running meter; token costs are inside the price. Contracting runs via gainn.studio GmbH. Step 3 duration depends on which measures Bosch picks and how fast they are implemented, that is part of the scoping conversation.
What a go means
The project runs the same loop, at scale.
Phase 1 · Baseline
Largely delivered by the proof of value: channels, thought leaders, and content mapped; visibility and maturity measured across models, languages, and markets.
Phase 2 · Measures and roadmap
From the measurements we derive concrete measures, prioritized by impact and effort. The result is a roadmap across owned and earned channels, with the Bosch owners on board, communications and marketing included.
Phase 3 · Execution and re-measurement
Continuous work in iterations: implement measures, re-measure against the baseline, refine. The change in visibility becomes reportable, iteration by iteration.
Bosch knows this phase model from the August meeting; this slide shows where the proof of value sits in it. Sizing of the iterations is settled after the baseline, not in this document.
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